Paraphrasing Peter Drucker: “Execution eats strategy for breakfast.”
Or said differently: “Without execution, a strategy is just a well-documented slogan.”
Who hasn’t spent endless hours in meetings dedicated to establishing and sharing the new strategy?
Who hasn’t read numerous presentations built by bright individuals?
Although absolutely necessary, since a company’s strategy is what binds employees together and provides a unified voice toward the market, the real impact of your strategy is determined by its execution.
Some common red flags we’ve all witnessed
=> Only a small percentage of employees can describe their company’s strategy (“No One Knows Your Strategy—Not Even Your Top Leaders” – MIT Sloan Management Review)
=> Even fewer can explain how it applies to their function
=> Leadership assumes employee buy-in is complete… until offline conversations tell a different story
In summary
🚫 A finger pointing at the moon is not the moon.
➡️ A PowerPoint slide deck is just a start—not an end.
Your new strategy only becomes real once it’s executed, with a clear focus on continuous feedback from both employees and the market.
What are your thoughts?
