CRM

To facilitate and optimize your commercial approach, you have invested in a CRM platform. This platform is intended, among other…

In business, unlike some sports, there is no such thing as a silver or bronze medal. The rule is that…

To improve your sales performance, you have equipped your company with a CRM. Your teams (IT, sales, marketing, finance…) have…

Among the key business drivers that lead companies to investing in a CRM platform, two needs are often ranked as…

In business, like the title of David Campbell and Nicole Hollander’s book points out, “if you don’t know where you’re…